VARIETIES AND MARKERS OF (DE)LEGITIMIZATION BY ANALOGY IN THE NEWS

The article is devoted to the specifics of analogy, which used in news texts (de)legitimize actions certain people or institutions. It has been specified that basis this type (de)legitimization projection properties (causes/consequences/conditions, etc.) one (in)correct phenomenon (usually an action) onto another, contradictory one, order represent it as (il)legitimate. Since differential feature analogy establishment a relationship similarity, definition technique T. van Leeuwen's methodology clarified – includes examples actual comparison, and metaphor. analysis confirmed more often for delegitimization than legitimation. Based on material hundred blocks debatable decisions (for period June 2020 May 2021), reveals each these types performs different functions. In particular, singles out methods by metaphor well cases when comparison can strengthen weaken delegitimization. summarized how historical cause representation action (il)legitimate reinforce neutralize accusations (by presenting similar situation fears were not justified source criticism was biased). Also, normalization described, legitimization weakening demonstrates violation shows double standards, criticize opponents. Lexical syntactic markers are identified classified. addition, outlined legitimization, personal authority conformity, interact with analogy. emphasizes ability frame events specific way provides significant potential manipulation. This extremely evident opponents' accusations.